Reach your targets where they actually are
We’re tired of losing because people don’t want to evolve. At Viewpoint Media, we’re inventing the new way to win. We combine decades of digital and linear media experience at the highest levels with a proprietary statistics-based approach to media planning that throws tired conventions out the window.
Our approach gives you a real edge and
helps make the difference on Election Day.
Viewpoint executed better than maybe every other partner we saw this cycle.
Trade Desk review of Viewpoint’s 2024 cycle
HOW WE PLAN / OUR APPROACH
What’s holding campaigns back
The current Democratic approach to media planning is outdated and based on a lot of faulty information. Audience measurement tools for linear have been distorted to no longer remotely mean what they used to, while the definition of digital differs from firm to firm. As a result, we way oversaturate some mediums and don’t serve any in a way that makes no statistical sense.
How we’re fixing it
We created proprietary media planning software Calibrate to inform our ad spend. This model takes in demographic data on any custom target set of voters and provides scores on the highest likelihood of where we’ll reach them. After launching the ads, we continue to use real-time data we get back and fluctuations in CPMs and CPPs to optimize campaigns across all screens to deliver more targeted ads for less money.
30+
Years of Combined Experience
100%
transparency in your ads data
1
unified buyer for all mediums
70+
campaigns optimized with our statistics-based media planning tool
ABOUT
At Viewpoint Media, we’re tearing down the silos holding Democrats backs. We’re breaking with tradition to provide a fresh view on media buying that matches the modern reality.
Political media planning routinely separates digital and TV firms – creating a disconnect that only serves entrenched media players and not their campaigns. Siloed media results in inefficiencies and missed opportunities that waste your campaigns’ limited resources.
Worst of all, siloed media buying ignores the reality of modern media consumption. Voters of all stripes now consume more media than ever before on multiple screens all day long. It’s time Democratic campaigns adopt a media strategy that meets the moment.
Viewpoint is the first firm with the experience, data, and proprietary technology built to win modern campaigns rather than 1990s-style spreadsheets.
OUR SERVICES
At Viewpoint, you are guaranteed to have experts at every level. Our ad ops team has been together over multiple cycles and become one of the best in the business.
When you work with us you get access to our proprietary media planning software and data tools, competitive tracking, holistic media planning across all screens, and access to the best political intelligence suite in the business.
